Ethik in der Marktforschung
Hartmut Scheffler
| Year of publication: |
2015
|
|---|---|
| Authors: | Scheffler, Hartmut |
| Published in: |
Zukunft der Marktforschung : Entwicklungschancen in Zeiten von Social Media und Big Data. - Wiesbaden : Springer Gabler, ISBN 3-658-05399-2. - 2015, p. 15-29
|
| Subject: | AM | ESOMAR | ICC | Marktforschung | Market research | Wirtschaftsethik | Economic ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011280773