Ethnic Discrimination in the Market Place of Small Business Transfers

This paper presents the first field experiment regarding ethnic discrimination in the market place of small business transfers. We let two fictitious prospective buyers, one with a typical Swedish name and one with a typical Arab/Muslim name, respond to advertisements of small business transfers on the Internet in Sweden. We then recorded the number contacts achieved by each fictitious buyer with sellers. We found that sellers discriminated against the buyer with an Arab/Muslim name in the sense that the buyer with an Arab/Muslim name obtained fewer contacts with sellers than did the buyer with a Swedish name.