European business and marketing
edited by Phil Harris and Frank McDonald
| Year of publication: |
2004 ; 2nd ed (Online-Ausg.)
|
|---|---|
| Other Persons: | Harris, Phil (contributor) ; McDonald, Frank (contributor) |
| Publisher: |
London : SAGE |
| Subject: | Marketing | EU-Staaten | EU countries | Europäische Union | Internationales Marketing |
| Description of contents: |
Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base
|
Online Resource
| Extent: | Online Ressource (xxxii, 302 p.) ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base Includes bibliographical references and index Previous ed.: Paul Chapman, c1994 |
| ISBN: | 978-1-4462-1978-2 ; 978-1-4462-1978-2 ; 978-0-7619-6605-0 ; 978-0-7619-6605-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013207868