Summary: In The Economics of Order and Disorder (1992), Jacques Lesourne reflects on the influence of what he calls "exceptional personalities". According to his description, such personalities are characterised by a devotion to their own specific objectives, an outstanding ability to judge the resources and beliefs of the other players, a talent for gaining the cooperation of the people working for them, an imagination enabling them to discern innovative behaviour, and a creative capacity allowing them to devise complex decision-making rules. This paper explores a field in which these capacities are crucial, namely the challenges that European competitiveness poses to companies.
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