European Integration by Action Plans and Directives of the European Commission : Analyzing the Policy Framework for the Deployment of Intelligent Transport Systems (ITS)

The article analyzes the political barriers and success potentials of action plans and directives as common instruments of the European Commission to create the single market. Creating a single European market is regularly problematic for brand new emerging markets. Unknown emerging markets in the European Union have unfailingly the tendency that each member state has own national firms, which are providing the new services. One main emerging market is the market for intelligent transport systems, which has also a strong international relevance (e.g., the cooperation between Volkswagen AG and Google with SmileDrive). 2008 the action plan for the deployment of ITS was initialized and 2010 the complementary directive was engaged. The paper discusses if these policy measures create a common European market for ITS