Evaluating a computer-based marketing course by means of focus groups and interviews
Regina Höld
| Year of publication: |
2004
|
|---|---|
| Authors: | Höld, Regina |
| Published in: |
Organising knowledge : methods and case studies. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 1-4039-1661-6. - 2004, p. 138-152
|
| Subject: | Befragung | Interview | Marktforschung | Market research | Bewertung | Evaluation | Marketing | Betriebswirtschaftsstudium | Graduate business education |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001924262