Evaluating and categorizing cruise lines by ship attributes : a comparison between cruisers and experts
Xiaodong Sun, Meihua Xu, Robert Kwortnik
| Year of publication: |
2021
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|---|---|
| Authors: | Sun, Xiaodong ; Xu, Meihua ; Kwortnik, Robert |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 84.2021, p. 1-16
|
| Subject: | Categorization | Cruise brands | Cruise industry | eWOM | Ship attributes | TOPSIS | Kreuzfahrt | Cruise | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Passagierschifffahrt | Passenger shipping |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2020.104262 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494598