Evaluating and managing brand repurchase across multiple geographic retail markets
Raj Echambadi; Rupinder P. Jindal; Edward A. Blair
| Year of publication: |
2013
|
|---|---|
| Authors: | Echambadi, Raj ; Jindal, Rupinder P. ; Blair, Edward A. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 4, p. 409-422
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| Subject: | Brand loyalty | brand repurchase | brand performance | geographic variation | mixed models | HLM | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Markentreue | Marketingmanagement | Marketing management |