Evaluating brand value : a conjoint measurement application for the automotive industry
Claus Kolvenbach, Stefanie Krieg and Claudio Felten
| Year of publication: |
2001
|
|---|---|
| Authors: | Kolvenbach, Claus ; Krieg, Stefanie ; Felten, Claudio |
| Published in: |
Conjoint measurement : methods and applications. - Berlin : Springer, ISBN 3-540-42323-0. - 2001, p. 497-514
|
| Subject: | Kfz-Industrie | Automotive industry | Conjoint-Analyse | Conjoint analysis | Markenimage | Brand image | Marktforschung | Market research | Markenführung | Brand management |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001690285