Evaluating channel performance in multi-channel environments
| Year of publication: |
2007
|
|---|---|
| Authors: | Gensler, Sonja ; Dekimpe, Marnik G. ; Skiera, Bernd |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 14.2007, 1, p. 17-23
|