Evaluating customer information breaches as service failures : an event study approach
Arvind Malhotra and Claudia Kubowicz Malhotra
| Year of publication: |
2011
|
|---|---|
| Authors: | Malhotra, Arvind ; Kubowicz Malhotra, Claudia |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 14.2011, 1, p. 44-59
|
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Datenschutz | Data protection | Beschwerdemanagement | Complaint management | Unternehmenswert | Firm value | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008826887