Evaluating foreign market entry mode theories from a hotel industry perspective
Michael Kruesi, Peter Beomcheol Kim, Nigel Hemmington
| Year of publication: |
April 2017
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|---|---|
| Authors: | Kruesi, Michael ; Kim, Peter Beomcheol ; Hemmington, Nigel |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 62.2017, p. 88-100
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| Subject: | Hotels | Franchising | Management contracts | New institutional economics | Hotellerie | Hotel industry | Internationaler Markteintritt | International market entry | Neue Institutionenökonomik | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2016.12.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011702652