Evaluating foreign market entry mode theories from a hotel industry perspective
Year of publication: |
April 2017
|
---|---|
Authors: | Kruesi, Michael ; Kim, Peter Beomcheol ; Hemmington, Nigel |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 62.2017, p. 88-100
|
Subject: | Hotels | Franchising | Management contracts | New institutional economics | Hotellerie | Hotel industry | Internationaler Markteintritt | International market entry | Neue Institutionenökonomik | Institutionenökonomik | Institutional economics | Theorie | Theory |
-
Kruesi, Michael Alexander, (2018)
-
International franchise expansion : the role of institutions and transaction costs
Hoffman, Richard C., (2016)
-
Strothe, Daniela, (2006)
- More ...
-
Hemmington, Nigel, (2018)
-
From Service to Experience: Understanding and Defining the Hospitality Business
Hemmington, Nigel, (2007)
-
Artificial intelligence : a systematic review of methods and applications in hospitality and tourism
Doborjeh, Zohreh, (2021)
- More ...