Evaluating guilt arousing marketing communications
Year of publication: |
1983
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---|---|
Authors: | Bozinoff, Lorne ; Ghingold, Morry |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 11.1983, 2, p. 243-255
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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