Evaluating the impact of advertising on sales - This reply to Mike Campbell & Bruce Dove in the February issue criticises single-store models, and shows how it should be done.
| Year of publication: |
1998
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| Authors: | Baker, Paul ; Smith, Bryan |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 33.1998, 5, p. 39-40
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