Evaluating investments in CRM with real options
Stan Maklan, Simon Knox & Lynette Ryals
| Year of publication: |
2004
|
|---|---|
| Other Persons: | Maklan, Stan (contributor) ; Knox, Simon (contributor) ; Ryals, Lynette (contributor) |
| Publisher: |
Cranfield : Cranfield School of Management |
| Subject: | Realoptionsansatz | Real options analysis | Beziehungsmarketing | Relationship marketing | Investitionsentscheidung | Investment decision | Theorie | Theory |
| Extent: | Online Ressource, 323 KB, text |
|---|---|
| Series: | Cranfield School of Management working paper series / Cranfield University, School of Management. - Cranfield, ZDB-ID 2817904-3. - Vol. 1/04 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Record-last-verified: 14-04-15 |
| ISBN: | 1-85905-166-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001990222