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Management perspectives in marketing
Boone, Louis E., (1972)
Basic marketing: a managerial approach
McCarthy, Edmund Jerome, (1975)
Modern marketing thought
Westing, John Howard, (1975)
Market driven strategy : processes for creating value ; with a new introduction
Day, George S., (1999)
Analysis for strategic market decisions
Day, George S., (1986)
Market driven strategy : processes for creating value
Day, George S., (1990)