Evaluating new products : a system, not an act
C. Merle Crawford
| Year of publication: |
1986
|
|---|---|
| Authors: | Crawford, C. Merle |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 29.1986, 6, p. 48-55
|
| Subject: | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001029128