Evaluating perceptions-based marketing strategies : an agent-based model and simulation experiment
| Year of publication: |
2006
|
|---|---|
| Authors: | Mazanec, Josef |
| Published in: |
Journal of modelling in management. - Bradford : Emerald, ISSN 1746-5664, ZDB-ID 2258349X. - Vol. 1.2006, 1, p. 52-74
|