Evaluating press coverage: a practical guide to measurement and cost effectiveness
| Year of publication: |
1993
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|---|---|
| Authors: | Phillips, David ; Gilligan, Colin |
| Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 830185. - Vol. 35.1993, 3, p. 283-286
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