Evaluating promotional activities in an online two-sided market of user-generated content
Paulo Albuquerque, Polykarpos Pavlidis; Udi Chatow, Kay-Yut Chen, Zainab Jamal
| Year of publication: |
2012
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|---|---|
| Authors: | Albuquerque, Paulo ; Pavlidis, Polykarpos ; Chatow, Udi ; Chen, Kay-Yut ; Jamal, Zainab |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 3, p. 406-432
|
| Subject: | demand modeling | user-generated content | online marketing | two-sided markets | Social Web | Social web | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Content Management | Content management | Digitale Güter | Digital goods | Nachfragesystem | Demand system | Netzwerkökonomik | Network economics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562955