Evaluating public relations : a best practice guide to public relations planning, research and evaluation
Tom Watson and Paul Noble
| Year of publication: |
2007 ; 2. ed.
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|---|---|
| Authors: | Watson, Thomas J. ; Noble, Paul |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Public relations | Evaluation | Planning | Research | Öffentlichkeitsarbeit |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IV, 250 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-4979-9 |
| Classification: | Unternehmensführung ; Öffentlichkeit |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004890640