Evaluating Relationships among Brand Experience, Brand Personality, Brand Prestige, Brand Relationship Quality, and Brand Loyalty: An Empirical Study of Coffeehouse Brands
Year of publication: |
2011-01-07
|
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Authors: | Choi, Young Gin ; Ok, Chihyung ; Hyun, Sunghyup Sean |
Publisher: |
UMass Amherst |
Subject: | Coffeehouse | brand experience | brand personality | brand prestige | brand relationship quality | brand loyalty | Marketing |
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