Evaluating relative value of customers via data envelopment analysis

Abdollah Noorizadeh; Mahdi Mahdiloo; Reza Farzipoor Saen

Year of publication:	2013
Authors:	Noorizadeh, Abdollah ; Mahdiloo, Mahdi ; Saen, Reza Farzipoor
Published in:	The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 28.2013, 7, p. 577-588
Subject:	Customers \| Value analysis \| Customer information \| Customer ranking \| Data envelopment analysis \| Ratio values \| Cross-efficiency \| Data-Envelopment-Analyse \| Kundenwert \| Customer value \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Theorie \| Theory

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