Evaluating servicescape designs using a VR-based laboratory experiment : a case of a duty-free shop
Ryeok-Hwan Kwon; Kwang-Jae Kim; Ki-Hun Kim; Yoo-Suk Hong; Bohyun Kim
| Year of publication: |
2015
|
|---|---|
| Authors: | Kwon, Ryeok-Hwan ; Kim, Kwang-jae ; Kim, Ki-Hun ; Hong, Yoo Suk ; Kim, Bohyun |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 26.2015, p. 32-40
|
| Subject: | Servicescape evaluation | VR-based laboratory experiment | Service testing facility | Experiment | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011347847