Evaluating social marketing's upstream metaphor : does it capture the flows of behavioural influence between "upstream" and "downstream" actors?
Joshua D. Newton, Fiona J. Newton and Stephanie Rep
| Year of publication: |
September 2016
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|---|---|
| Authors: | Newton, Joshua D. ; Newton, Fiona J. ; Rep, Stephanie |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 11/12, p. 1103-1122
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| Subject: | Social marketing | upstream | environment | firm | employee |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2016.1186105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011610942