Evaluating strategies for promoting retail mobile channel using a hidden Markov model
Jialie Chen, Vithala R. Rao
| Year of publication: |
2023
|
|---|---|
| Authors: | Chen, Jialie ; Rao, Vithala R. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 99.2023, 1, p. 66-84
|
| Subject: | Customer relationship management | Digital marketing | Hidden Markov model | Mobile channel | Markov-Kette | Markov chain | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2022.07.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014283362