Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Paweł Rymarczyk, Ćezary Figura, Łukasz Wojciechowski, Kamila Cwik, Piotr Staliński
| Year of publication: |
2024
|
|---|---|
| Authors: | Rymarczyk, Paweł ; Figura, Ćezary ; Wojciechowski, Łukasz ; Cwik, Kamila ; Staliński, Piotr |
| Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 27.2024, Special Issue 2, p. 126-136
|
| Subject: | Marketing analytics | descriptive analysis | predictive modeling | regressionanalysis | marketing strategy | Marketingmanagement | Marketing management | Werbung | Advertising | Schnellgastronomie | Fast-food industry | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.35808/ersj/3393 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014543742