Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
| Year of publication: |
2010
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|---|---|
| Authors: | Fuchs, Christoph ; Diamantopoulos, Adamantios |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 44.2010, 11 (16.11.), p. 1763-1787
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