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Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics

Saeid Vafainia, Els Breugelmans, Tammo H. A. Bijmolt
Year of publication:
2021
Authors: Vafainia, Saeid ; Breugelmans, Els ; Bijmolt, Tammo H. A.
Subject: Value-added tax-free promotions | Retailing | Loyalty program membership | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction
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