Evaluating the success of the economic and premium private labels in retailers positioned at the opposite ends of the price-quality axis
Önder Kethüda (Düzce University, Turkey)
| Year of publication: |
2020
|
|---|---|
| Authors: | Kethüda, Önder |
| Published in: |
Improving marketing strategies for private label products. - Hershey, PA : IGI Global, ISBN 978-1-7998-0258-7. - 2020, p. 83-109
|
| Subject: | Private label product | Ladengeschäft | Retail outlet | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-0257-0.ch005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012125519