Evaluation context's role in driving positive word‐of‐mouth intentions
| Year of publication: |
2012
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|---|---|
| Authors: | Wien, Anders Hauge ; Olsen, Svein Ottar |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 21943771. - Vol. 11.2012, 6, p. 504-513
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