Evaluation of customer satisfaction by service dominant logic for banking sector : an indicative study based on HDFC Bank
Debarshi Ghosh and Nilanjan Ray
| Year of publication: |
October 2017
|
|---|---|
| Authors: | Ghosh, Debarshi ; Ray, Nilanjan |
| Published in: |
The IUP journal of management research : IJMR. - Hyderabad : Icfai University Press, ISSN 0972-5342, ZDB-ID 2521149-3. - Vol. 16.2017, 4, p. 34-47
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Bank | Beziehungsmarketing | Relationship marketing | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011773396