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A rejoinder to Rigdon et al. (2014)
Aguirre-Urreta, Miguel I., (2014)
A critical examination of common beliefs about partial least squares path modeling
Rönkkö, Mikko, (2013)
Discovering unobserved heterogeneity in structural equation models to avert validity threats
Becker, Jan-Michael, (2013)
Erfolgreiche Implementierung von CRM-Strategien
Götz, Oliver, (2010)
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver, (2012)
Kundenmanagement
Götz, Oliver, (2011)