EVAS - A New Method for the Customer-oriented Selection of an Evoked-Set based Attribute-Set for Preference Measurement

The definition of an attribute-set for preference measurement is still a unsolved problem since all common methods only concentrate on the attributes but are not applicable to reveal the relevant attribute-levels. We therefore propose a new method called "EVAS" (Evoked-set Based Attribute Selection). Next we conducted an empirical comparison with two common methods; the results show that applying the new method increases the transferability of the results to real buying decisions.