EVAS - a new method for the customer-oriented selection of an Evoked-Set based Attribute-Set for preference measurement

Michael Steiner and Roland Helm

Year of publication:	2007
Authors:	Steiner, Michael ; Helm, Roland
Publisher:	Jena : Univ., Wirtschaftswissenschaftliche Fakultät
Subject:	Conjoint-Analyse \| Conjoint analysis \| Konsumentenverhalten \| Consumer behaviour \| Präferenztheorie \| Theory of preferences \| Messung \| Measurement \| Theorie \| Theory

Extent:	24 Bl. graph. Darst.
Series:	Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena. - Jena : Univ., Wirtschaftswiss. Fak., ISSN 1864-3108, ZDB-ID 2416563-3. - Vol. 12/2007
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature
Language:	English
Notes:	Literaturverz. Bl. 22 - 24
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003507838