Event and sponsoring company : presentation and linking strategies in the web-mediated environment
Francesca Santulli
| Year of publication: |
2010
|
|---|---|
| Authors: | Santulli, Francesca |
| Published in: |
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication. - Bern [u.a.] : Lang, ISBN 978-3-0343-0591-4. - 2010, p. 99-119
|
| Subject: | Sponsoring | Sponsorship | Musik | Music | Öffentlichkeitsarbeit | Public relations | Website | Markenimage | Brand image | Italien | Italy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009013074