Event innovation induced corporate branding
Year of publication: |
2017
|
---|---|
Authors: | Yang, Fiona X. ; Tan, Sherry Xiuchang |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 3, p. 862-882
|
Subject: | Corporate image | Corporate branding | Spillover effects | Event innovation | Firmenimage | Corporate reputation | Innovation | Spillover-Effekt | Spillover effect | Markenführung | Brand management | Markenarchitektur | Brand architecture |
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