Event Marketing: Forumula 1 and Football

Sports sponsorship will suffer but for those with cash and the need, excellent opportunities will come up; ING sponsorship scaling back in 2009, onwards; Its BAU for all ING's existing commitments; In Asia/Pacific, football via the Asian Football Confederation (AFC) will be the preferred vehicle for the coming years for ING...

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Year of publication:	2009-11-01
Authors:	Bedbrook, Paul
Institutions:	International Association for the Study of Insurance Economics
Subject:	Marketingstrategie \| marketing strategy \| Versicherungswirtschaft \| Internationale Nederlanden Groep \| Sportsponsoring \| Sport sponsorship \| Event-Marketing \| event marketing

Table of Contents
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1. Current status
2. Formula 1
3. AFC football
4. Looking ahead

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