Event Marketing: Forumula 1 and Football
Sports sponsorship will suffer but for those with cash and the need, excellent opportunities will come up; ING sponsorship scaling back in 2009, onwards; Its BAU for all ING's existing commitments; In Asia/Pacific, football via the Asian Football Confederation (AFC) will be the preferred vehicle for the coming years for ING...
Year of publication: |
2009-11-01
|
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Authors: | Bedbrook, Paul |
Institutions: | International Association for the Study of Insurance Economics |
Subject: | Marketingstrategie | marketing strategy | Versicherungswirtschaft | Internationale Nederlanden Groep | Sportsponsoring | Sport sponsorship | Event-Marketing | event marketing |
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