Eventmarketing : Grundlagen und Erfolgsbeispiele
hrsg. von Oliver Nickel
| Year of publication: |
1998
|
|---|---|
| Other Persons: | Nickel, Oliver (ed.) |
| Publisher: |
München : Vahlen |
| Subject: | Event-Marketing | Event marketing | Erfolgsfaktor | Success factor | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Published items: |
1 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VIII, 334 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturverz. S. [315] - 330 Enth. 20 Beitr. |
| ISBN: | 978-3-8006-2139-2 ; 3-8006-2139-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000660819