Evidence of a secular trend in attitudes towards the macro marketing environment in India: pre and post economic liberalization
| Year of publication: |
2012
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|---|---|
| Authors: | Lysonski, Steven ; Durvasula, Srinivas ; Madhavi, A.D. |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 29.2012, 7 (26.10.), p. 532-545
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