Evidence on expectations of luxury vs. non-luxury consumers on Facebook luxury brand pages
Year of publication: |
2019
|
---|---|
Authors: | Deprince, Elodie ; Geerts, Angy |
Published in: |
Global journal of business research : GJBR. - Hilo, Hawaii : IBFR, ISSN 1931-0277, ZDB-ID 2536575-7. - Vol. 13.2019, 2, p. 81-94
|
Subject: | Luxury Brands | Facebook | Websites | Expectations | Social Web | Social web | Online-Marketing | Internet marketing | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Website | Markenführung | Brand management | Erwartungsbildung | Expectation formation |
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