EVIDENCE ON THE MARKETING APPROACHES TARGETING GAY AND LESBIAN CONSUMERS
Year of publication: |
2010
|
---|---|
Authors: | Baxter, Susan |
Published in: |
Global Journal of Business Research. - Vol. 4.2010, 2, p. 125-139
|
Subject: | Content analysis | diversity | GLBT | gay | lesbian | print media | niche market |
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