Evolution in the usage of localised appeals in Japanese and American print advertising
Shintaro Okazaki; Barbara Mueller
| Year of publication: |
2008
|
|---|---|
| Authors: | Okazaki, Shintaro ; Mueller, Barbara |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 27.2008, 5, p. 771-798
|
| Subject: | Printwerbung | Print advertising | Japan | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003792529