Evolving conjoint analysis: from rational features/benefits to an off-the-shelf marketing database
Howard R. Moskowitz
| Year of publication: |
2004
|
|---|---|
| Authors: | Moskowitz, Howard R. |
| Published in: |
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green. - Boston : Kluwer Academic Publishers, ISBN 1-4020-7596-0. - 2004, p. 215-230
|
| Subject: | Conjoint-Analyse | Conjoint analysis | Theorie | Theory | Datenbank | Database | Marktforschung | Market research | Marketing |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003243657