EVOLVING DYNAMICS IN THE PROCESS OF BUSINESS INTERNATIONALIZATION

Over the past century the global economic scene has undergone numerous rapid and ongoing transformations. The consequences of these changes are reflected in problems linked to organizational and qualitative adaption that companies must carry out in order to compete successfully. The goal is to achieve strong economic growth and obtain accurate and timely information regarding emerging markets. In this context it has become a priority for dynamic companies to take their business overseas in order to grasp opportunities offered by foreign markets for their goods and services.