Evolving Patterns of Organizational Beliefs in the Formation of Strategy
| Year of publication: |
1994
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|---|---|
| Authors: | Frankwick, Gary L. ; Ward, James C. ; Hutt, Michael D. ; Reingen, Peter H. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 58.1994, 2, p. 96-110
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