eWOM and the importance of capturing consumer attention within social media
Terry Daugherty and Ernest Hoffmann
| Year of publication: |
2014
|
|---|---|
| Authors: | Daugherty, Terry ; Hoffmann, Ernest |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 20.2014, 1/2, p. 82-102
|
| Subject: | electronic word-of-mouth | social media | consumer attention | eye-tracking | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Visuelle Wahrnehmung | Visual perception | Werbewirkung | Advertising effects |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010244651