An examination of customer loyalty and customer participation in the service recovery process in the Pakistani hotel industry : a pitch
Hafiz Ahmad Ashraf and Nauman Manzoor
This pitch research letter (PRL) applies the pitch template developed by Faff (2015) to an academic project on customer loyalty and customer participation in the service recovery process in the hotel industry of Pakistan. The pitch template helped the pitchers to identify the core elements that form the framework of the research project. This PRL provides a brief background about the pitchers and pitch, followed by a brief commentary on the pitch and personal reflections of the pitcher on the pitch exercise itself.
Year of publication: |
2017
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Authors: | Ashraf, Hafiz Ahmad ; Manzoor, Nauman |
Published in: |
Journal of accounting & management information systems : JAMIS. - Bucharest : [Verlag nicht ermittelbar], ISSN 1843-8105, ZDB-ID 2580712-2. - Vol. 16.2017, 1, p. 199-202
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Subject: | Pitching research | services marketing | service recovery process | hotel industry | Pakistan | Hotellerie | Hotel industry | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Kundenzufriedenheit | Customer satisfaction | Beschwerdemanagement | Complaint management | Dienstleistungsmanagement | Service management |
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