Examining consumer attitude towards AI-powered M-banking chatbots : a study on elderly users in an emerging market
Menka Pathria, Ramandeep Saini, Mohit Manchanda
| Year of publication: |
2022
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|---|---|
| Authors: | Pathria, Menka ; Saini, Ramandeep ; Manchanda, Mohit |
| Published in: |
Bank parikrama : a journal of banking & finance : quarterly journal of Bangladesh Institute of Bank Management. - Dhaka : Bangladesh Institute of Bank Management, ISSN 1019-7044, ZDB-ID 2065267-7. - Vol. 47.2022, 3/4, p. 74-108
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| Subject: | Adoption | Loyalty | Chatbots | Elderly | Emerging Markets | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Beziehungsmarketing | Relationship marketing | Altersgruppe | Age group | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014576879