Examining consumer behaviour towards continuance use of mobile shopping apps with the integration of expectation confirmation theory and flow theory
Year of publication: |
2025
|
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Authors: | Rahi, Samar ; Mahmoud Alghizzawi ; Ishtiaq, Mehwish ; Abdul Hafaz Ngah ; Mehta, Ahmed Muneeb |
Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 49.2025, 1, p. 1-24
|
Subject: | brand-awareness facets | consumer behaviour | continuance intentions | ECM | expectation-confirmation model | flow theory | user satisfaction | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Innovationsakzeptanz | Innovation adoption | Theorie | Theory | Mobile Anwendung | Mobile application |
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